Skip links


Protect your health with comprehensive DNA Reports with CLIA Certification via PGx+ NGx testing.

Gene Matrix LLC is dedicated to safeguarding your privacy and employing cutting-edge technology to provide you with a secure online experience. This Privacy Policy (“Privacy Policy”) pertains to the website (“Site”) and governs data collection and usage. When you use the Site, you are consenting to the data practices outlined in this Privacy Policy. Please carefully review the Full Privacy Policy.

Throughout this Privacy Policy, Gene Matrix LLC may also be referred to as “we” or “us,” while you, as the user, are referred to as “you” or “user(s).” This Privacy Policy is applicable to all websites owned and operated by Gene Matrix LLC, including, as well as any other websites, pages, features, or content that we own or operate, and to the products offered by us, our affiliates, parent companies, partners, and related services, collectively referred to as the “Services.” Our products, such as Gene Matrix, are collectively termed “Gene Matrix LLC Tests.” Our Privacy Policy is designed to provide you with a comprehensive understanding of how we gather, use, store, process, and transmit your information when you utilize our Services.

We strongly encourage you to carefully read this Privacy Policy and our Terms and Conditions. By using our Site and Services, you acknowledge and accept all the policies and procedures described in these documents. If you do not agree with or are uncomfortable with any aspect of this Privacy Policy or our Terms and Conditions, we recommend discontinuing the use of our Site and/or Services immediately.

Key Definitions

  1. Aggregate Information: Data that has been combined with information from other users and analyzed as a whole, making it impossible to reasonably identify specific individuals.

  2. De-identified Information: Data that has been stripped of Registration Information (e.g., name and contact details) and other identifying data to the extent that it cannot reasonably identify an individual. This is also known as pseudonymized information.

  3. Individual-level Information: Information concerning the genetic makeup of a single person, not necessarily linked to Registration Information.

  4. Personal Information: Information that can be used, either alone or when combined with other data, to identify you.

         Gene Matrix LLC collects and stores the following types of Personal Information:

  1. Registration Information: Details provided by you when registering for and/or purchasing our Services, such as your name, email, address, user ID, password, and payment information.

  2. Genetic Information: Information about your genetic makeup generated through the processing of your Test Kits by Gene Matrix LLC or its affiliates, contractors, successors, or assignees. This may also include data processed or contributed to Gene Matrix LLC in other ways.

  3. Self-Reported Information: Information you directly provide to us, including but not limited to current medications, ethnicity, gender, age, and other details entered into surveys, forms, or features while signed in to your Gene Matrix LLC account.

  4. Sensitive Information: Information related to your health, Genetic Information, and specific Self-Reported Information, such as racial and ethnic origin, and sexual orientation.

  5. User Content: All materials, such as information, data, text, software, music, audio, photos, graphics, videos, messages, or other content, excluding Genetic Information and Self-Reported Information. This content is generated by users of Gene Matrix LLC Services and transmitted publicly or privately to or through Gene Matrix LLC.

  6. Web-Behavior Information: Data regarding how you use Gene Matrix LLC Services, collected through log files, cookies, web beacons, and similar technologies. This may include browser type, domains, and page views, among other details.

Information We Collect

Gene Matrix LLC gathers personally identifiable information, which includes data such as your name, email address, residential or workplace location, phone number, and any other information you choose to share with us. This may encompass details about your interests, preferences, medications, and the services that pique your interest. In addition, we collect demographic information that is not unique to you, such as your ZIP code, age, gender, and favorite selections.

We employ cookies and similar tracking technologies to collect Web-Behavior Information when you use and access our Site, which includes our website, products, and other services.

Moreover, Gene Matrix LLC acquires information directly from you. This information is gathered and processed when you or your healthcare provider place an order for one of our products or services, create an account, participate in research surveys, contact Gene Matrix LLC, or when we initiate contact with you. Typically, this information falls into the categories of Registration Information, Self-Reported Information, and/or User Content.

Gene Matrix LLC, in collaboration with its affiliates, contractors, and assignees, may also collect information through DNA testing services available on the Site. Subject to your consent, we or our affiliates extract your DNA from the Test Kits you provide and analyze it to generate your Genetic Information. This information is subsequently used to provide you or your healthcare professional with the results related to the ordered product.

How We Use Information

Gene Matrix LLC typically processes Personal Information for the following purposes:

  1. Provision of Services: We process Personal Information to offer our Services, which may involve tasks such as processing payments, shipping kits to you or your healthcare providers, creating customer accounts, verifying logins, analyzing buccal swab samples and DNA, generating test reports, and delivering results.

  2. Analysis and Enhancement of Services: Our continuous effort is to enhance and expand our offerings, including reports, tools, and Services. This may involve addressing software bugs, improving user experience by analyzing website usage, and evaluating the effectiveness of our marketing campaigns.

  3. Interest-Based Advertising (with Opt-Out): We collaborate with third parties, such as network advertisers, to display ads on third-party websites or other media platforms. You have the option to opt out of interest-based advertising.

  4. Communication: Your personal information may be used to respond to inquiries you submit and to communicate with you, whether it’s to provide updates, share educational material, or discuss matters related to our Services.

  5. Compliance with Legal Requirements: We may utilize your personal information to adhere to applicable legal or regulatory obligations or for any other purpose allowed by law or with your lawful consent. In some cases, we may de-identify your personal information, removing details that could reasonably identify you.

Access to Your Information

Gene Matrix LLC may share your Personal Information with our service providers and third-party vendors when it is essential for them to deliver their services to us, enabling us to provide our services to you.

Gene Matrix LLC does not engage in the sale, leasing, or renting of your identifiable individual information to any third party without obtaining your explicit consent. Your privacy and data security are of utmost importance to us, and we maintain strict safeguards to protect your information.


How We Secure Information

Gene Matrix LLC takes measures to maintain the confidentiality, integrity, and availability of our data in accordance with applicable laws. We employ encrypted technology for data collection and exchange on our website. Additionally, all data collected is stored in compliance with HIPAA and other healthcare regulations.

Here’s how we share information with third parties:

  1. General Service Providers: We share information with third-party service providers who assist us in delivering our services and supporting our operations. These providers help us analyze and improve our services, including areas such as cloud storage, IT, and security. While these service providers work on our behalf, we have procedures and contractual terms in place to safeguard your information. However, it’s important to note that electronic data storage and transmission inherently carry some security risks.

  2. Aggregate Information: We may share Aggregate Information, which has been anonymized by removing names and contact details and combined with data from others to prevent the identification of specific individuals.

  3. Commonly Owned Entities: We may share some or all of your Personal Information with companies under common ownership or control of Gene Matrix LLC, such as subsidiaries or affiliates. This is done to enhance service delivery and improve the user experience. Generally, such sharing is necessary to fulfill our contractual obligations to you. If we intend to share your Personal Information with commonly owned entities in a manner substantially different from what’s described in this Privacy Statement, we will provide additional notice and seek your prior consent.

  4. Legal Requirements: In certain situations, your Personal Information may be processed in accordance with legal requirements, regulations, or government orders. We will disclose information to law enforcement agencies or others if required by law or if we believe it’s reasonably necessary to comply with legal processes, enforce our Terms of Service, respond to claims of content violations, or protect the rights, property, or safety of Gene Matrix LLC, its employees, users, clients, and the public.

  5. Business Transactions: If Gene Matrix LLC undergoes a business transition like a merger, acquisition, or sale of assets, your Personal Information may be among the assets transferred. In such cases, your information will remain subject to the commitments outlined in any pre-existing Privacy Statement.

  6. Third-Party and Digital Advertising: We may collaborate with third-party advertising networks to manage our advertising on external websites. Information about you may be shared with these third parties only in the ways described in this statement. This is done to allow these third parties to serve advertisements to you directly on their websites on our behalf.


Gene Matrix LLC takes your trust seriously and employs various reasonable technical, physical, and administrative measures to maintain data accuracy and ensure the proper use of information. These measures align with current technological standards and are in full compliance with the applicable Health Insurance Portability and Accountability Act of 1996 (HIPAA) and Genetic Information Nondiscrimination Act of 2008 (GINA) requirements. It’s important to note that while we use commercially reasonable and appropriate means to safeguard your Personal Information, we cannot guarantee its absolute security.

Please be aware that the information collected through our Service may be stored and processed in the United States or any other country where Gene Matrix LLC, its subsidiaries, affiliates, or service providers have facilities. Consequently, your information may be subject to the laws of these jurisdictions, which could differ from the laws of your country of residence. We are committed to ensuring the protection of your data, regardless of its location.

Additional Information Concerning Your Personal Information

Depending on your state of residence, you may have additional privacy rights concerning your Personal Information. For instance, if you are a California resident, you may have the privacy rights outlined below under the California Consumer Privacy Act (“CCPA”) and other relevant laws. It’s important to note that certain categories of Personal Information, like Protected Health Information (PHI), are not covered by state law privacy rights but may be protected by HIPAA and similar laws providing similar safeguards:

  1. The Right to Know: You have the right to request:

    • The specific pieces of Personal Information we have about you.
    • The categories of Personal Information we have collected about you in the last 12 months, if any.
    • The purpose for which we collected your personal information.
  2. The Right to Deletion: You have the right to request the deletion of the Personal Information we have collected or maintain about you. Please note that we may deny your request under certain circumstances, such as when we need to fulfill legal obligations or complete a transaction for which your Personal Information was collected.

Children’s Privacy

Our Privacy Policy may undergo revisions periodically. These updates may occur as we introduce new features and services, adapt to changing laws, and stay aligned with evolving best practices in privacy and security within the industry. To make it easier for you to track changes, we display an effective date on the policy in the upper right corner of this Privacy Policy. This way, you can readily identify when updates have been made.

Contacting Us

If you have any questions about this Privacy Policy or wish to submit a complaint, please contact Gene Matrix LLC’s Privacy Administrator at We are here to assist you with any concerns or inquiries you may have regarding your privacy and data protection.

This website uses cookies to improve your web experience.