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Both read your DNA by genotyping in CLIA-certified labs. How GeneMatrix and 23andMe differ in purpose, reports, updates and privacy, from public sources.
By the GeneMatrix editorial teamUpdated 5 min read

In short
Both read selected spots in your DNA by genotyping, from a sample you collect at home, and both test in CLIA-certified labs. The difference is purpose. 23andMe is built around ancestry, with health reports on its Premium Ancestry + Health plan. GeneMatrix has no ancestry: its tests focus on areas of your health, each with a plain-English report.
On this page
How do GeneMatrix and 23andMe differ?
This isn’t a contest of lab technology: both use genotyping. They are built to answer different questions. Here is how they compare, using 23andMe’s own website and FDA records, checked on September 28, 2026.
| Question | GeneMatrix | 23andMe |
|---|---|---|
| What is it for? | Health-focused tests: how you process medicines, selected inherited cancer-risk variants, diet and fitness traits, a newborn, or the microbes in your mouth. No ancestry. | Ancestry and DNA relatives. Its Premium Ancestry + Health plan adds genetic health and carrier reports, and reports on how your body may process certain medicines.[1] |
| How is your DNA read? | Genotyping of selected, known variants. | Genotyping.[1][2] |
| Where is it tested? | In our own CLIA-certified laboratory in Chicago (New York orders excepted). | CLIA-certified US labs.[1] |
| What is its FDA status? | Our genetic tests are laboratory-developed tests. They have not been cleared or approved by the FDA. | Some health reports have FDA marketing authorization, including a BRCA1/BRCA2 (Selected Variants) report and pharmacogenetic reports.[2] |
| What happens after the first report? | The first year of GeneMatrix+ is included when you turn on automatic renewal at checkout. After that it’s $99 a year until you cancel. While it’s active, your results are re-read automatically whenever the evidence from our sources is updated. | Its premium plans renew each year and add information as the science becomes available.[1] |
| What does it cost? | One published self-pay price for each test, paid when you order. See every price. | Several plans, from ancestry only to ancestry with health. See 23andMe’s site for current prices.[1] |
Our genetic tests are laboratory-developed tests performed in our own CLIA-certified laboratory. New York is the exception: orders shipped there are completed through a physician order or a reference laboratory permitted in New York. Our genetic tests have not been cleared or approved by the FDA. Results describe inherited traits and risks and are meant to inform decisions you make with your clinician. They are not a diagnosis.
Do they use the same technology?
Yes. 23andMe says it uses genotyping, and FDA records describe its test the same way.[1][2] GeneMatrix’s genetic tests are genotyped too. Genotyping checks a chosen set of known positions in your DNA. It doesn’t read whole genes, so it can’t find a change it wasn’t built to look for.
What does CLIA certification mean?
US laboratories that do health-related testing, including genetic testing, are regulated under the Clinical Laboratory Improvement Amendments (CLIA), and certified labs have to meet federal quality standards. The National Cancer Institute adds that CLIA certification doesn’t guarantee that a test is medically useful or properly interpreted.[4]
23andMe says it analyzes samples in CLIA-certified US labs.[1] GeneMatrix’s genetic tests are genotyped in our own CLIA-certified laboratory in Chicago (New York orders excepted). See our lab.
Orders shipped to New York are completed through a physician order or a reference laboratory permitted in New York.
What about inherited cancer risk?
23andMe’s BRCA1/BRCA2 (Selected Variants) report has FDA authorization. The FDA notes that the variants it reports are most common in people of Ashkenazi Jewish descent and don’t represent most BRCA1 and BRCA2 variants in the general population, and that not finding one doesn’t rule out other variants that may be linked to cancer.[2]
If you or a close relative has had cancer, ask your doctor about full-gene clinical testing.
GeneCancer is a selected-variant test too. It checks selected variants, by genotyping, and isn’t a full-gene test either, so a result with nothing found doesn’t rule out inherited risk.
Testing for inherited cancer risk is a screening test, not a diagnosis. A result with no variant found does not mean you will not develop cancer, and finding a variant does not mean you will. Talk to your doctor or a genetic counselor before making any decision about screening, medication or surgery.
What about medicines?
The FDA authorized 23andMe’s pharmacogenetic reports in October 2018. When it did, the FDA said the test does not determine whether a medicine is right for someone, and that consumers should not use it to make treatment decisions on their own.[3]
Pharmacogenomic results describe how your body is likely to process certain medicines. They do not tell you whether a medicine will work for you, and they are not dosing instructions. Never start, stop or change a medication because of a genetic result. Bring it to the prescriber who manages your medicines.
We say the same about our own results. GenePGx gives you one report with everyday, pain and mental-health medicine views, plus a supplement view, written to take to the prescriber who manages your medicines.
The supplement section is never billed to insurance.
What about diet, fitness and everyday traits?
23andMe’s reports cover traits as well as ancestry and health.[1] GeneCore is our all-in-one wellness test: your diet, fitness and everyday health traits in one report, and each area is also sold on its own. These reports describe traits and associations for general wellness. They don’t tell you what to eat or how to train.
What changed at 23andMe in 2025?
- March 2025. 23andMe Holding Co. began voluntary Chapter 11 bankruptcy proceedings to sell its business through a court-supervised process. It said there were no changes to the way it stores, manages or protects customer data.[5]
- July 2025. TTAM Research Institute, a nonprofit public benefit corporation based in California, completed its purchase of 23andMe’s Personal Genome Service and Research Services businesses. 23andMe said it continues to operate, and that TTAM is committed to giving customers choice and transparency with their data.[6]
Whichever company you choose, the National Cancer Institute’s advice applies: the privacy of at-home genetic test results depends on each company’s own policies, so read its privacy policy and terms of use before you send a sample.[4]
Your genetic data is never sold, and never shared for marketing or research. Our full terms are on our privacy page.
Which one fits you?
- You want your ancestry or your DNA relatives. 23andMe offers that. GeneMatrix doesn’t.
- You want a report on how you’re likely to process medicines, to take to your prescriber. GenePGx.
- You want your diet, fitness and everyday health traits in one report. GeneCore, or one area on its own from Nutrigenomics.
- You or a close relative has had cancer. Start with your doctor, and ask about full-gene clinical testing, not a consumer test.
- You want to check selected inherited variants linked to higher cancer risk. GeneCancer checks selected variants, by genotyping. It isn’t a full-gene test, so a result with nothing found doesn’t rule out inherited risk.
- You’re testing a newborn. GeneBaby, from the baby’s own saliva swab.
GeneBaby does not replace the newborn screening your state performs at birth, and it is not a diagnostic test. Deciding to test a child is a decision to make with your pediatrician.
What neither test can tell you
- A diagnosis. A genetic result describes inherited traits and risks. It isn’t a diagnosis.
- Everything in a gene. Genotyping checks selected variants, so a result with nothing found doesn’t rule out a variant the test doesn’t look for.[2]
- Your whole risk. Many things contribute to a health condition, including your environment and how you live. Genetic risk is one piece.[2]
- What to do about a medicine. Never start, stop or change a medicine because of a genetic result. Take it to the prescriber who manages your medicines.
What to do next
Not sure which test fits? Try Find your test, or see every test and its price.
Sources
- [1]DNA Genetic Testing For Health, Ancestry And More. 23andMe. Accessed .
- [2]Direct-to-Consumer Tests (including the table of direct-to-consumer tests with marketing authorization). U.S. Food and Drug Administration. Accessed .
- [3]FDA authorizes first direct-to-consumer test for detecting genetic variants that may be associated with medication metabolism. U.S. Food and Drug Administration, October 31, 2018. Accessed .
- [4]Genetic Testing for Inherited Cancer Risk. National Cancer Institute. Accessed .
- [5]23andMe Initiates Voluntary Chapter 11 Process to Maximize Stakeholder Value. 23andMe Holding Co., via GlobeNewswire, March 23, 2025. Accessed .
- [6]TTAM Research Institute, A Nonprofit Public Benefit Corporation, Completes The Acquisition of 23andMe Assets. 23andMe Media Center, July 14, 2025. Accessed .
How we write and source these pieces: our editorial policy.
Related reading
- How much does genetic testing cost? What you pay at GeneMatrixEvery GeneMatrix test has one published self-pay price, paid when you order.Updated October 2, 2026
- How does pharmacogenomics work? A plain-English guideSome genes change how quickly you process certain medicines, and published guidance says when that matters.Updated September 30, 2026
